Back in 2013, when Emily Hauber first joined the marketing team at CITY Laundering, she recalls how its sales team would knock on nearly anyone’s door in hopes of capturing new business. But that tactic produced many service issues for her textile service company.

“It was very hectic,” recalls Hauber, now marketing manager at CITY Laundering in Oelwein, IA, which operates one plant and two depots in Iowa and Minnesota. “Our sales and service managers would have all of these battles. We were selling services that we weren’t the best at producing. The company didn’t have the capacity to offer ...