It’s one thing for a laundry to tout high standards and quality. Virtually all do. But how many are willing to walk the walk-in terms of rejecting a prospect or customer that questions that philosophy? Shasta Linen Supply Inc., Sacramento, CA, can and does just that because in the long run, they feel quality wins the day. In Shasta’s case, that applies even for companies with national contracts that say headquarters is forcing them to cut costs. Below, Shasta Linen President and CEO Noël Richardson describes a recent situation that arose with a longtime customer over a contract renewal.

“We ...