A scientific journal’s publication of the study TRSA commissioned to document that laundered reusable shop towels pose no health risk to workers recently caught the attention of business media serving automotive and fleet markets. These magazine and newsletter editors grasped the research’s significance in light of data previously published by the disposables industry that had frightened shop towel users.
 
In October 2014, Regulatory Toxicology and Pharmacology published the TRSA study, conducted by Arcadis, an international research firm specializing in environmental issues. Kimball Communications, TRSA’s public relations counsel, launched a campaign to highlight the study’s publication. Kimball attracted ...