Twelve years ago, social media marketing was a tool that almost no one was using to market a business. Now, I have to attend conferences regularly and consume the newest algorithmic content weekly to stay ahead in the ever-changing world of social media, specifically as it pertains to B2B marketing. Keeping your company relevant and interesting in today’s social media market poses challenges, but there are ways to overcome those hurdles and make social media a powerful component of your company’s sales and marketing efforts. It can be difficult to determine which platforms are most effective when you are not ...