Lety Serrano, a seven-year employee who worked her way up from towel folder to plant manager, epitomizes the spirit of service that has fueled Gunderson Uniform and Linen Rental’s growth in 70 years as a family-owned independent in Menasha, WI.

“We talk about culture with Lety,” says President Doug Gunderson, speaking of Serrano. “I think she’s a huge part in helping us understand really what the culture is and what the wants and needs of our employees are.” He describes how Serrano reached out to Doug’s sister, co-owner Sara Gunderson, regarding issues that staff members were having in finding housing ...