In July, the Strategic Planning Committee met to review the existing strategic plan and performance toward achieving 2017 objectives, as well as to identify market and business trends impacting the association. The committee participated in a facilitated discussion and SWOT (strengths, weaknesses, opportunities threats) analysis based on their professional perspectives and industry research, including the Textile Services Operator and Associate Industry Needs Assessment to evaluate key issues and trends. The Strategic Planning Committee identified the following industry and business trends:
 
Technology—Keeping pace with advances in technology impacting customer contacts, sales/marketing and operations, including automation, Big Data ...