Building effective customer relationships is essential not only to grow your business, but also to retain the business you have. Effective relationships provide the foundation necessary to deliver excellent customer service and value-adds that set you apart from competitors. Basic customer expectations are on-time delivery, complete orders and good quality. What you offer in addition to those is what keeps you ahead of the game by justifying your pricing structure and establishing trust with the customer.
 
The foundation of an effective relationship begins with trust, understanding and the belief that you have the best interests of the ...