A recent Associate Member Needs Assessment Survey confirmed strong support for TRSA, with respondents emphasizing their focus on branding opportunities, advocacy and networking as key reasons for their membership in the association.

“The Associate Executive Committee undertook this study to provide us with feedback about TRSA programs and services, and how we can better serve our associate members,” said TRSA President & CEO Joseph Ricci. “We look forward to analyzing these results and fine-tuning our programs to enhance their value to associates.”

The Needs Assessment drew nearly a 30% response rate from associate member executives completing the survey, which asked ...