Targeting Growth—Leveraging Social Media Promotions

Social media continues to grow as a viable means for TRSA to promote linen the value of uniform and facility services in enhancing the image of customers and providing them with clean, safe environments for their employees and patrons. Ad impressions approached 1.8 million in 2022. These results testify to the effectiveness of social media in communicating that the industry’s supply and maintenance of linens, uniforms, towels, mats and other products is vital to business productivity, sustainability and professionalism.

TRSA’s monthly campaigns began in 2015. Many placements over the years have leveraged TRSA certification programs (Clean Green, Hygienically Clean) to ...

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