As many of you—especially advertisers—already know, we’ve selected this month’s issue of Textile Rental for TRSA’s latest online readership survey. The association has hired a new marketing information firm, Signet Research Inc., Cliffside Park, NJ, to conduct this confidential survey of readers of our July edition.
 
What that means is that those supplier companies that are advertising this month will get a special bonus in the form of in-depth feedback on how readers perceive their ads. That includes whether readers thought the ads were effective or memorable, plus personal comments that can provide useful insights on customer ...