Textile Services magazine recently completed a readership survey of its July issue. The magazine staff partnered with Signet Research Inc. on the survey known as the AdStudy®, which asked readers a series of questions about content and advertising. A total of 137 readers completed the survey. Signet Research, Englewood, NJ, is currently analyzing the findings. Soon it will distribute the survey data in customized reports that Textile Services will mail to each company that ran a display ad in July’s issue.
 
To encourage respondents to complete the survey, Textile Services offered an incentive in the form of ...