As an international trade association, TRSA rightly spends a lot of time and resources on the external threats to your business. Examples of typical threats that your association is involved with include fighting misguided government regulations, reducing barriers to free trade and assisting with unusual legal challenges. These are the types of things that people commonly think about as dangers to their business and look to their trade association for assistance. While these are all certainly real threats to you, I don’t think they are the biggest one you may face—the real threat to your business comes from the inside ...