We all know how fast change can happen. One day we are planning 2020. The next thing we know, we are asking ourselves how we can pivot successfully in this new pandemic digital era. At its core, our industry has always has thrived on authentic one-to-one, face-to-face interactions. But the majority of the industry also understands the practicality behind what kind of impact that social media has on a business.

Every business has a goal or a place that they see themselves in five, 10 or 20 years, but not everyone is willing to sacrifice the “What used to work” ...