The Relentless Pursuit of Excellence
As I prepared this column in the last month of 2006, I repeatedly found myself taking congratulatory calls and responding to messages from members about the banner year TRSA just concluded. When I read and hear these words of acclaim, I’m pleased and proud and at the same time contemplative. In my tenure as TRSA’s president and CEO, my driving message to our staff and the membership has been that we as an organization will never sit idle. There is simply too much to do. Today, we find ourselves in a position where others might sit back, and just cash ...
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