Laundry operators have leveraged Customer Relationship Management (CRM) tools to boost sales for decades. But with today’s tech advances, CRM has evolved into a kind of “bicycle for our minds”—as Apple founder Steve Jobs once described computers. Modern CRM systems—boosted by artificial intelligence (AI)—are enhancing your ability to record and analyze laundry customer and prospect data. That means that with today’s technology, salespeople can ride as far and fast as their wits and desire will carry them.

Cloud-Based CRM

Supplier partner Jhovanny Rodriguez, president of Alliant Corp., says that the liberating effect of “cloud-based” (i.e., not tied to a ...