Trade shows are back. In a post-pandemic world, businesspeople are returning to exhibition hall floors to obtain the profitable insights that only in-person exchanges can provide. For starters, coming this Nov. 9-13 is Texcare in Frankfurt, Germany (texcare.messefrankfurt.com). Then in 2025, TRSA will welcome attendees to the Clean Show in Orlando, FL on Aug. 23-26 (the-clean-show.us.messefrankfurt.com).

Interest in both shows is strong because, “People feel that the value proposition of a B2B exhibition is very high,” says Nancy Drapeau, VP Research at the Center for Exhibition Industry Research. “They see tremendous value and power in ...