Trial Closing—A Smarter Way to Sell

None of us likes to hear the word “no” when asking for an order. Using a trial close is one way to avoid hearing that dreaded word. 
 
Some salespeople are confused about the meaning of a trial close and how to effectively use this technique in everyday selling situations. With a trial close, you are trying to determine if the prospect is ready to close. Start by asking your prospect his/her opinion, a process known as “taking the prospect’s temperature.” If it isn’t very hot, you then need to continue the selling further. On the other hand ...

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