TRSA E-News Gets High Marks In Survey

Textile Services Weekly recently conducted an AdImpact™ survey of its readership to get feedback on its e-newsletter content and advertising. The survey drew high marks in terms of taking actions after reading ads or articles in the Weekly, including buying products and/or discussing products or highlighted issues with colleagues. The survey was conducted by Signet Research Inc. for the May 13 and May 20 editions of the newsletter.

Respondents to the survey included:

  • Owner/President/CEO/COO—25%
  • Vice President/General Manager—17%
  • Plant Manager/Production Manager/Director of Operations—32%
  • Director of Marketing/Director of Sales/Sales Manager—20%

Seventy-six percent of respondents took one ...

This content is an exclusive benefit for TRSA members.

If you’re a member, log in and you’ll get immediate access.

If you are not yet a TRSA member, please join today to get access to this content and much more. You can also contact TRSA at 877.770.9274.

Join