TRSA recently launched a new era for the association with its announcement of a “Supplier Partner” initiative. The goal of this effort—outlined during an Oct. 14 webinar—is to boost the value of industry suppliers in the association through a range of innovations, including a new “Supplier Council” with an expanded role in advocacy and association governance, plus a strategically focused sponsorship/advertising program dubbed the “2021 TRSA Business & Marketing Opportunities.”

TRSA President and CEO Joseph Ricci kicked off the webinar, which drew roughly 50 attendees, by highlighting recent calls he’s made to more than 70% of TRSA’s operator members. The ...