TRSA members who provide linen, uniforms and/or facility services to restaurants and other food-service establishments can easily tie their social-media promotion to TRSA’s new industrywide campaign addressing this market. TRSA recently launched a marketing campaign using Google display, and YouTube ads combined with targeted Instagram and Facebook posts. We’re also emailing food and beverage (F&B) decision makers with a campaign promoting the benefits of using reusables for the F&B market. Messaging and images reflect key buyer themes highlighted in TRSA’s recent Market Recovery and Expansion Research. As the restaurant business gains steam, now is a great time for operators to ...