Following its founding in mid-October, TRSA recently hosted its first Middle East Advisory Meeting to identify objectives and initiatives for its new Middle East Chapter. Opportunity abounds in the Middle East for TRSA to support flat linen and workwear laundries that can benefit from programs that increase laundry professionalism, meeting participants agreed. They see tremendous potential for these laundries to adopt and achieve improvements in hygiene and textile quality standards across the region.

TRSA will address this challenge initially by emphasizing its Hygienically Clean certifications and on-demand learning. TRSA member RNT General Trading (Rent-a-Towel) is managing the new chapter, including ...