Sentiment toward recommending TRSA membership to a friend or colleague is the strongest since the association’s annual membership satisfaction survey began asking a question about the organization’s referral-worthiness in 2014. The Net Promoter Score (NPS) of 65 generated by the response to the question is 26% higher than the previous surveyed high.

NPS is fast becoming the worldwide standard for businesses to measure customer experience. The NPS question asks for sentiment toward referral on a 1-10 scale. A score of 50 or more is considered excellent. It’s calculated by taking the percentage of respondents who are considered promoters (rating of ...