Member launderers who are focused on the industrial market, but are also seeking to diversify into food and beverage, healthcare and hospitality markets, can look to TRSA’s new customer research for insights into attitudes of prospects from these businesses regarding the benefits of uniform service and other textile services offerings.
 
Details of the March 2015 study of 700 consumers and 200 textile services decision makers (DMs) are available only to TRSA members at www.trsa.org/research. Consumer respondents indicated an overwhelming across-the-board preference for work uniforms. In each of the Markets Rated for Consumer Preference for Uniforms (see below) ...