TRSA social media advertising continues to promote linen service as integral to fine dining with video campaigns highlighting the value of celebrating at such establishments on Valentine’s Day and Mother’s Day. While the latter holiday had yet to occur at press time, indicators pointed to this promotion as a worthwhile effort, given diners’ attention to the TRSA Valentine’s campaign and the upbeat forecast for fine-dining growth.

The Valentine’s campaign in 2023 landed more than 132,000 impressions on Facebook, Instagram, Google Display and YouTube. On Facebook/Instagram, more than 11,000 of these led to video plays. That figure was almost 10,000 on ...