TRSA recently launched a customer/consumer-facing website to promote the hygiene and environmental advantages and supply-chain sustainability, plus other benefits of linen, uniform and facility services. LaundryServices.org went live last month. It includes a searchable directory of TRSA members so local businesses can find one near them.

TRSA has planned several targeted marketing initiatives aimed at driving decision makers and traffic to LaundryServices.org. Examples include social media campaigns and Google display, You Tube, Facebook and Instagram ads. The site is designed to run in tandem with the TRSA certification websites HygienciallyClean.org and CleanGreen.org. Publicity and ads in business media for industries ...