Uncharted Territory—High Style In Hospitality
You expect to see high fashion clothing labels like Burberry, Tommy Hilfiger, DKNY, Claiborne and Kenneth Cole in upscale department stores around the world. But what would happen if you brought these retail names and their products to the uniform rental industry? Would customers snap them up? Would the price be too high for customers to consider a change? Would the industry laugh at the idea, like the hotel industry once did when Westin began selling bedding and hotel room furnishings in a retail environment?
These are just some of the questions asked by Best, and specifically ...
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