For those of you in the uniform business, this month we offer an update on fundamental principles you need to pursue to grow your market share and differentiate your service from competitors.
 
First—get the right product to the end user. Sounds obvious, but then why isn’t everyone doing it? There is ample survey and anecdotal evidence confirming that today’s uniformed employees want—but don’t always get—practical, durable, comfortable and, yes, stylish, workwear. The idea here is to bridge the gap between “factory blues” and the casual looks prevalent at retail. In Workwear with Style, Confidence, we see the ...