TRSA’s monthly webinar series included a recent presentation dubbed, “Back to School: Digital Media & Marketing.” The hour-long webinar was presented by TRSA Marketing & PR Committee members Jeff Wile, president, Infinite Laundry/Linen Finder; and Michael Shearer, marketing director, AmeriPride Services Inc. The webinar was sponsored by Monarch Brands, Philadelphia.
 
Using the 1986 movie “Back to School” starring Rodney Dangerfield to inject humor into the presentation, Wile and Shearer tackled several serious topics for marketing professionals to make note of in this digital era. For example, Wile highlighted the importance of search engine optimization, or SEO, which ...