Last month, I wrote about using a Planned Sales Presentation as a strategy for closing more sales. Doing so is a partial answer to the question in our title. Unfortunately, like most things in life, there is no fast and single answer. 
 
Sometimes, especially after selling the same products and services for years, we just start leaving things out of our sales calls. The material is old hat and we start feeling our prospects know stuff they really don’t. A well-written Planned Sales Presentation allows us to give all prospects the key information they will need to ...