When HandCraft Services opened its new 75,600 square foot (7,023 square meter) healthcare laundry in High Point, NC, in August 2019, COO Joe McKeown had high hopes for replicating the success of the company’s Richmond, VA-based flatwork plant. Then, when COVID-19 hit in March of this year, the pandemic forced the company—like laundries across the globe—to rethink its strategy.

PROACTIVE PANDEMIC RESPONSE

HandCraft management accepted the challenge with a view that by applying a thoughtful response, they could meet the needs of customers without endangering laundry staff, patients or hospital employees. “Our culture is not about ‘woe is me’ ...