Girbau North America (GNA), Oshkosh, WI, officially changed its name to Continental Laundry Solutions. The name change reflects both a return to the company’s original identity and a renewed focus on strategic growth, partnership and support across North America’s laundry markets.
“This change comes as a result of an initiative to return to our historic corporate identity, Continental, as well as a deep commitment to providing industry-best laundry solutions,” said Mike Floyd, president of Continental.
The name change is part of a broader rebranding effort. Updates to the company’s logos, signage and website are currently underway, according to Floyd.
“This company was the North American subsidiary of Girbau Global Laundry Solutions, first established in 1995 as Continental Girbau Inc.,” Floyd said. “We operated under that entity for 24 years before switching to Girbau North America in 2019. After our recent acquisition, we made the decision to return to ‘Continental’ because it better reflects our ability to represent a wide array of laundry solutions for various markets throughout North America.”
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