JENSEN Acquires G.A. Braun

JENSEN North America announced the acquisition of the business of G.A. Braun Inc., Syracuse, NY. This strategic move marks a significant milestone in the growth strategy of the JENSEN-GROUP, Burgdorf, Switzerland, expanding its manufacturing footprint, product portfolio and service network across North America.

The acquisition reflects JENSEN-GROUP’s commitment to the North American market and its long-term strategy to strengthen local operations and manufacturing capabilities. With this acquisition, JENSEN gains access to Braun’s state-of-the-art production facility in Syracuse.

Both brands will continue to co-exist, building on their respective legacies and customer relationships. This approach allows both JENSEN and Braun to preserve what makes each brand unique, while joining forces to deliver greater value, innovation and support to customers across North America, a news release announcing the acquisition noted.

“Our goal has always been to align production capacity with our sales growth,” said Jesper Munch Jensen, CEO of the JENSEN-GROUP (pictured above, left). “By expanding our manufacturing base in the U.S., we can respond faster to customer needs, shorten delivery times, and continue delivering the high quality and reliability that define the JENSEN brand. We are delighted to welcome Braun’s team into our organization and to grow together, driven by our shared commitment to customer satisfaction and continuous improvement.”

The newly founded company JENSEN Braun LLC will acquire the assets of G.A. Braun. Under the new structure, JENSEN North America will manage both JENSEN Braun LLC in Syracuse; and JENSEN USA in Panama City, FL.

“After many successful years in the laundry industry, I am proud to see Braun become part of the JENSEN team,” said J.B. Werner, CEO of G.A. Braun (pictured above, right). “We share the same values: customer focus, reliability and a passion for building long-term partnerships. I am confident that our employees and customers are in very good hands and will benefit from the global strength and expertise of the JENSEN-GROUP.”

With steady and sustained growth in the North American market, the JENSEN-GROUP aims to further enhance its ability to serve customers efficiently and locally. The integration will bring additional production and advanced technology to Braun’s Syracuse facility.