LinenMaster Acquires Infinite Laundry

Posted September 8, 2023 at 2:13 pm

LinenMaster’s recent acquisition of Infinite Laundry combines two brands to create a full suite of front-and-back-end solutions for the linen, uniform and facility services industry. Terms of the deal were not disclosed.

The combined offerings include:

  • LinenMaster will now offer digital-marketing, lead-generation and recruiting services to complement its linen and uniform software solutions.
  • Infinite Laundry will continue to serve the industry as a standalone brand while providing unique opportunities for LinenMaster customers.
  • Infinite Laundry is retaining its full management team and employees.

By joining forces, LinenMaster and Infinite Laundry will offer a solution that integrates the power of software, data, marketing and AI technology. Customers will benefit from a unified ecosystem where they can access Infinite Laundry’s marketing capabilities, lead data and recruiting data through LinenMaster’s interface, according to a news release detailing the transaction. An integrated offering will allow for a holistic view of the laundry business, empowering managers to make decisions, boost brand visibility and maximize operational efficiency.

“The strengths of Infinite Laundry’s data and creativity, combined with LinenMaster’s software, will redefine industry standards, providing our customers with tools to optimize their businesses, engage their target audience, and exceed their sales and cost-cutting goals,” said Sarah Sinclair, LinenMaster CEO. “With this acquisition, we reaffirm our commitment to delivering excellence, innovation and top-tier customer service. As a unified entity, we are poised to forge a greater path forward for our customers, enhancing their laundry operations and helping them stay ahead.”

Jeff Wile, Infinite Laundry’s founder, said that, “Our customers are the real winners today! The combined elite industry talent from both companies expands what we can provide the industry. There’s a magic with our combination, where one plus one equals far more than two.”