PureStar, Las Vegas, announced the promotion of Don Luckenbach to vice president of operations for the company’s Northern California market.

Luckenbach joined PureStar following the acquisition of Emerald Textiles on Dec. 30, 2025. He previously served in several key leadership roles with Emerald, including COO, general manager and regional director of operations. Luckenbach has 46 years of experience working in the linen, uniform and facility services industry.

The company said in a statement that, “Don has been leading this team for the past three years and has done an outstanding job driving operational excellence and supporting our people and customers across the region. His leadership, deep industry knowledge and commitment to continuous improvement have made a meaningful impact on the organization.”

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