How do you honor your company’s legacy while driving change? It’s a familiar challenge for family businesses – including those in the linen, uniform and facility services industry.
“I think about it every day,” says Natasha Rawjee, a next-generation executive at American Dawn Inc. (ADI). “Figuring out how to bridge the past and the future – how to bring in structure, innovation and strategy while continuing to build on the values and relationships that have made ADI what it is.”
Laura Waldman of Superior Linen Service Inc. knows that balance well. A fourth-generation leader, she honors her family’s roots while looking ahead to what’s next. “I’m proud of my family history in the industry, and I’m honored to continue in the business,” Waldman says. “I’m also excited to be in this industry with so many family businesses, where members are committed to the long-term success of their organizations.”
Rawjee and Waldman will join Theresa Garcia of Division Laundry & Cleaners for a TRSA panel discussion at the Clean Show titled “Next in Line: The Power of Women Leading Family Businesses.” Scheduled for Monday, Aug. 25, from 7:15–8 a.m., it’s one of seven TRSA educational sessions at the show.
The session will share the perspectives of three women balancing legacy, leadership and change – all from different vantage points.
“It’s a powerful moment to spotlight women leading family businesses in an industry historically led by men,” Rawjee says. “Panels like this give us the chance to connect, share real experiences and inspire the next generation of leaders.”
Waldman agrees. “Even though we all work in, or support, the linen rental industry, everyone takes a different path in their career, which shapes their perspective and strategy for improving their business,” she says. “I’m excited to explore the panelists’ backgrounds and how they turn their experiences into best practices.”
Garcia, a third-generation leader and COO at Division Laundry & Cleaners, brings a unique perspective shaped by her roles in business operations, as a member of the TRSA Board and as an active voice in TRSA’s public policy advocacy efforts.
“For women especially, stepping into leadership in a family business means navigating uncharted territory,” Garcia says. “You’re not just continuing a tradition – you’re helping shape its next chapter. That takes courage, especially when you’re forging a path that looks different from the generations before you.”
Insights like these make TRSA’s Clean Show sessions a must-attend. Mark your calendar for all seven sessions and network with as many colleagues as possible throughout the event.
“Our industry is stronger when members are willing to share knowledge and experiences,” Waldman says.
Learn more about all the TRSA activities at the Clean Show.
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