Daryl Benton joined the Prudential Overall Supply staff as the company’s vice president of sales & marketing, effective Oct. 20. Benton reports to Prudential President Chris Welch and will be based out of the company’s headquarters in Irvine, CA.
Benton will work closely with Jerry Martin, the longtime vice president of sales & marketing at Prudential Overall Supply, to transition his leadership role over the next few months to ensure continuity and proper onboarding. Martin, a former chair of TRSA’s Marketing, Sales & Service Committee, will retire at the end of January 2026.
“I thank Jerry for his legacy of strong results and commitment to preparing Daryl to help lead the future growth of Prudential,” Welch said.
Benton comes to Prudential with extensive experience in various leadership positions, most recently as the vice president of sales & marketing for MANN+HUMMEL, owner of WIX Filters and Purolator Filters and North America’s leading filtration company. Benton also has served in senior leadership roles at key brands including Castrol Motor Oil, Mars Chocolate, Diageo (beer/spirits producer) and PepsiCo/Frito-Lay. He teaches business and leadership communications to MBA students at Baruch College and brand development and communications in the digital age at the Rutgers Business School Executive MBA program.
Benton holds an MBA in marketing and finance from Northwestern University’s Kellogg School of Management, as well as a bachelor’s degree in mechanical engineering from the University of Illinois.
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