WSP Systems North America announced that Eric Schori joined its team as an area sales manager for North America. Schori brings more than 25 years of linen, uniform and facility services industry experience spanning laundry operations, business development, automation and process improvement to the role.

In his new role, Schori will help laundry operators identify opportunities to increase efficiency, improve productivity and prepare their facilities for the future. Working from WSP’s brand-independent approach, he will support customers with strategic laundry blueprints, operational assessments and technology roadmaps tailored to their specific goals. In addition, he will help customers leverage solutions such as WinWash, WSP’s visualization and control software, and Laundry Dashboard, its performance monitoring solution, to improve visibility, operational control and data-driven decision-making throughout the laundry.

“Eric combines deep operational expertise with a practical understanding of how laundries create value,” said Jacco van Riessen, president of WSP Systems North America Inc. “His ability to look beyond individual products and focus on the entire operation makes him a trusted adviser for laundry leaders planning their next stage of growth.”

As labor shortages, rising operating costs and increasing customer expectations continue to challenge the industry, there is a need to look for practical ways to gain greater visibility, control and flexibility. Schori will help customers evaluate automation, sorting systems, durable sling systems, internal logistics, performance monitoring and software solutions to determine the best path forward for their operation.

“Technology alone doesn’t solve operational challenges,” Schori said. “The real value comes from bringing people, processes and systems together. That’s what attracted me to WSP. We take an independent view of the entire operation and help customers make decisions that create lasting value.”

For more information, visit wspsystems.com.

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