Sept. 18 Marks National Commemoration of Workwear

TRSA has guidance to start building a quick campaign to associate your company with National Uniform Day (NUD), this Wednesday, Sept. 18, honoring the dedication and professionalism of uniformed workers across the United States.

Click here for details. The page includes downloadable logos, plus suggestions for social media posts for uniform manufacturers, distributors and services, as well as for companies with uniformed employees.

TRSA is joining the Network Association of Uniform Manufacturers and Dealers (NAUMD) and Uniform Retailers Association (URA) in the first of what’s intended to be an annual recognition on the third Wednesday of September of millions who don workwear. This celebrates everyone from first responders to restaurant staff and construction workers, and recognizes the multiple roles uniforms play in daily work life across countless professions.

Social media campaign possibilities (#NationalUniformDay) include encouraging users to post pictures of their teams in uniform. You can create a special hashtag for NUD to track and share these posts, expressing the pride and professionalism associated with wearing a uniform. Resources on the NUD website offer a variety of promotional opportunities for uniform manufacturers, distributors and services; as well as companies with uniformed employees.

NUD partner associations have urged members to consider the following suggestions for celebrating the day, including options that may apply to rental or direct-sale garments:

• Special Promotions: Offer discounts or promotions on uniforms to show appreciation for your clients, such as limited-edition items or exclusive designs.
• Customer Spotlights: Feature customers’ stories on your website, social media or in newsletters to show how your uniforms play a crucial role in their daily tasks and achievements.
• Educational Campaigns: Spotlight similar education for your audience about the importance and impact of uniforms in various industries. Text, infographics or videos can discuss design, functionality and significance of uniforms in professional settings.
• Community Engagement: Partner with local businesses or organizations for community events or service projects, including providing uniforms for community volunteers, increasing your business’ visibility and demonstrating your commitment to supporting local initiatives.