Texcare Forum Casablanca: Industry to Meet in Morocco

Posted March 1, 2024 at 12:32 pm

For the first time, Messe Frankfurt is organizing a Texcare Forum in Casablanca, Morocco, thus opening a door to the booming region of North Africa. The forum also will serve as a prelude to Texcare International, scheduled for Frankfurt am Main, Germany, in November 2024.

The Texcare Forum Casablanca is a regional conference and networking event that opens the door to the growing markets of North Africa. On June 4, around 150 participants from the region’s laundry and dry-cleaning industry are expected to discuss current topics with international experts and manufacturers. The conference will focus on automation, digital technologies, production, logistics and environmental protection in the linen, uniform and facility services sector.

“Morocco is an attractive market for textile care, as it has a strong tourism industry with high-class hotels and an important textile industry,” said Kerstin Horaczek, vice president, technology shows, at Messe Frankfurt. “As the host of the 2030 FIFA World Cup, it is expecting extraordinary growth impulses. The country is also an economic center for the entire Maghreb region.”

With average GDP growth of 4.3% over the last 10 years, Morocco is considered the engine of growth in Northwest Africa. The liberal economic policy, investments in infrastructure and the expansion of trade relations with Europe make the country an attractive partner for international companies.

The Texcare Forums are one-off events that already have traveled from Frankfurt to many countries worldwide, including France, China, India and Singapore. They contribute significantly to the global dissemination of knowledge across the industry. For more information, visit http://texcare.com/casablanca.