TRSA Marketing Committee Unveils Healthcare Animation

The TRSA Marketing Committee recently released another video in its ongoing effort to raise awareness of the linen, uniform and facility services industry. For the third video in the series that debuted in 2023, the committee focused on the healthcare sector of the industry, telling its story through an animated video.

“We chose animation for this particular video for the longevity and versatility of the platform,” said Cody Brazil, digital marketing manager at TRSA. “We felt that an animated video could be recycled into many formats to push the industry’s healthcare goals forward for many years to come.”

The healthcare animation addresses three key concerns that switching to reusable scrubs and linens can help solve. These key points are patient peace of mind, safety of healthcare staff and patients, and sustainability.

The video format enables TRSA to produce a long-form video for website, newsletter and campaign use and to also have the three parts of the series available to stand on their own for short-form use, such as social media posts. The animation also allows for screenshots to be taken and used as viable social media graphics. TRSA members can access the videos by clicking here.