TRSA November Summit: Where Marketing, Sales & Service Align

TRSA is set to host its Eighth Annual Marketing, Sales & Service Summit on Tuesday, Nov. 18, at the Hilton Boston Back Bay, bringing together professionals from across the linen, uniform and facility services industry for a full day of strategic learning, collaboration and innovation.

This year’s summit continues its mission of strengthening alignment between marketing, sales and service teams – key pillars for driving growth and customer satisfaction in today’s competitive landscape.

A Power-Packed Agenda

The event kicks off with a keynote from Shane Gibson, a globally recognized expert in B2B and social selling. His session, titled “Future-Proofing B2B Sales and Marketing: Integrating Data, AI and Traditional Skills,” will explore how companies can blend emerging technologies with proven sales strategies to stay ahead in a rapidly evolving marketplace.

Following last year’s successful integrated format, this year’s agenda is once again designed to serve all three disciplines – marketing, sales and service – with a mix of expert-led sessions, interactive roundtables and peer showcases.

Featured Sessions Include:

• Effective Email Strategies for Engaging Customers in Commercial Laundry, Steve Cooker, sales executive, LinenMaster, will share how automated email campaigns can streamline communication and drive measurable engagement.
• Maximizing Upsell Success
  Learn how top-performing route reps and industry leaders align sales, service and marketing to boost upsell opportunities and team performance.
• CEO Leadership Panel
  Senior industry executives from the TRSA Board will share insights on leadership, innovation and industry trends.
• Let’s Talk: Conversation Starters Roundtable
  Small-group discussions led by TRSA committee members on hot topics like AI, marketing tech, customer referrals and hiring strategies – final subjects will be based on attendee input.
• Leveraging Certification for Competitive Advantage
  Certified operators will discuss how TRSA’s Hygienically Clean and Clean Green programs help them stand out in RFPs and build brand credibility.

Peer Learning and Networking

Back by popular demand, the “Best of the Best” peer-sharing series will run throughout the day, giving attendees the chance to present and vote on real-world strategies that are delivering results. Winners will be announced during the summit’s closing session.

The day concludes with a joint networking reception alongside attendees from TRSA’s Healthcare Conference—offering even more opportunities to connect and collaborate.

Registration is now open at www.trsa.org/marketingsummit.