TRSA has refreshed its consumer website, LaundryServices.org, with updated content and enhanced tools to spotlight the value of the linen, uniform and facility services industry. Launched in 2023, the site serves as a key platform to promote the hygiene, sustainability and cost-saving benefits of commercial laundry – and the recent update brings that mission into sharper focus.
The site features a searchable directory that enables businesses to easily find TRSA members in their area, including those certified under Hygienically Clean and Clean Green programs. Users can search by location, market type and certification to connect with trusted providers. Since its launch, LaundryServices.org has attracted 45,000 visitors, serving as a one-stop resource for companies seeking reliable, certified laundry partners.
This update is part of TRSA’s broader initiative to raise public awareness of the commercial laundry sector’s essential role in supporting hygiene, safety and efficiency across key industries – from restaurants and hospitality to healthcare and manufacturing.
To amplify this message, TRSA is executing a robust 2025 marketing strategy that includes:
- Outreach to decision-makers and influencers, promoting the value of reusable textiles and Hygienically Clean Certification, including its inclusion in RFPs for acute/nonacute healthcare and food manufacturing/processing.
- Targeted media campaigns through podcasts, op-eds and industry news outlets to promote Hygienically Clean Healthcare Certification in healthcare settings. This spring, a companion campaign is launching to promote Hygienically Clean Food Safety Certification to food manufacturers.
- Earth Day social media campaign highlighting the sustainability benefits of commercial laundry services. (Click here to read more.)
The updated website includes a number of educational pages to help users better understand the industry:
- About Commercial Laundry – Explains how commercial laundries provide clean, sustainable textiles to businesses through efficient, large-scale operations.
- Benefits of Commercial Laundry Services – Covers the efficiency, cost savings and hygiene advantages of outsourcing laundry.
- How to Choose a Laundry – Offers guidance and questions to ask when evaluating providers and explains industry certifications, including the Hygienically Clean and Clean Green standards.
- Resources – Features whitepapers, educational videos, a cost calculator and inspection checklists for infection preventionists.
As TRSA continues to elevate the visibility of the industry through strategic outreach and advocacy, LaundryServices.org remains a cornerstone of that effort – helping more businesses discover the smart, safe and sustainable benefits of commercial laundry services.
Sign Up For Our Newsletter
Receive the latest updates on the linen, uniform and facility services industry from TRSA delivered straight to your inbox.
