WW Celebrates 100 Years of Service and Growth
WW Uniform Service, Wallingford, CT, recently announced that 2024 marks an incredible milestone – 100 years of service. What started as a small laundry provider in Deep River, CT, in 1924 has grown into a leading uniform rental company serving Connecticut, the five boroughs of New York City, New York State, Massachusetts and Rhode Island.
Major milestones have marked WW’s journey over the past century. Initially focused on dry-cleaning linen for local businesses, the company demonstrated remarkable adaptability. In the 1960s, as polyester’s rise reduced demand for linen dry cleaning, WW pivoted to uniform services – a move that would define its future. This transition was formalized in 1973, quickly accelerating the company’s growth trajectory. The latest addition to its service offerings is the WW First Aid & Safety Division, launched in 2023 in response to customer demand for a local provider of essential safety supplies for workplaces.
Today, the company’s production facility is open six days a week, processing 85,000 to 100,000 lbs. of product weekly. Their uniform division operates state-of-the-art equipment, including four 450 lb. open-pocket washing machines, two 600 lb. gas-fired dryers, one 100 lb. washing machine, two 50 lb. dryers and a semiautomated assisted sorting system with 15 routes on the road.
Many employees have been with the company for decades, with the service team averaging a 12-year tenure. This dedication translates to a 97%-98% customer-retention rate year after year.
In addition to strong customer and employee engagement, WW takes pride in its community involvement, actively participating in local initiatives and sponsoring events. This commitment has earned them recognition, including the “Heritage Award” from the Wallingford, CT, Chamber of Commerce.
As WW enters its second century of service, it’s focused on driving growth and innovation. A major renovation is underway to double input/output capacity, incorporating new technological advancements and machinery.
“We have consistent and clear expectations to be around for another 100 years,” said Frank Maresca Jr., vice president. “It’s been a true pleasure to work side by side with my father Frank Maresca Sr., my mother Linda Maresca, our partner Tom Grasser, and our two backbones, Gary Jackson, and his wife Cindy Jackson, and I anticipate an amazing future to watch my children grow in the company, with high hopes to see them take the reins one day.”