A comprehensive research report with over 100 pages of consumer and B2B research of the linen, uniform and facility services.
Data is reported from the 2021 focus groups and online survey that collected data from 1,000 U.S. consumers about their recent experience with businesses in the four major classifications of industry customers: F&B (restaurants), hospitality (hotel), healthcare (acute and non-acute) and industrial/uniform (all other). A business-to-business (B2B) quantitative online survey reached 200 decision makers in these four key target groups.
Consumer research discloses what end users of textile and linens feel are essential for their experience; What do they value and what are their preferences when it comes to cloth verses disposables or cleanliness and sanitation when visiting F&B, hospitality or healthcare establishments. Demographic and psychographic data is included as well.
The comprehensive B2B research dives into what matters to each target industry. What are the perceptions of professional laundered and supplier linens and uniforms? What are the barriers to adopting the service for businesses? What industry targets are most likely to convert to professionally laundering.