Marketing

TRSA programs, services and promotion of the industry to customers and prospects can be key contributors to your efforts to increase your linen, uniform and facility services revenues.

TRSA Member Marketing Toolkit | Marketing & Sales Summit | Certification | On-Demand Learning | Market-Specific Information
| Research | Consumer Outreach | Media & In the News | Marketing & Sales Committee


TRSA Member Marketing Toolkit

An overall general instructional User Guide for member operator marketers filled with data driven messaging and tools including:

  • Strategic messaging platforms
  • Campaign creative concepts and assets
  • Marketing best practices
  • Step-by-step explanations for customizing elements of the toolkit
  • Captions and headlines to accompany the toolkit assets
  • Information on target audiences and decisional makers

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How To Guide | F&B Toolkit | Industrial Toolkit | Healthcare Toolkit | Hospitality Toolkit



Marketing & Sales Summit

This summit will best support and inform those responsible for marketing and sales, including those executives, sales directors and managers, owner-operators, general managers and others who are responsible for customer contact, business development, account or territory management. Attendees benefit from a one-day agenda filled with relevant keynote, ideas to differentiate their specific business from that of their competitors. This summit provides tools to assist the move away from blanket branding to more successful utilization of more specific, effective market communications that will create opportunities to capture emerging markets.

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Certification

To promote achievement of third-party verification of sustainability and cleanliness in linen, uniform and facility services operations, marketers ensure their companies achieve these certifications

Learn MoreClean Green CertificationHygienically Clean Food Safety Certification
Hygienically Clean Food Service CertificationHygienically Clean Healthcare Certification
Hygienically Clean Hospitality CertificationCertification Decals



On-Demand Learning

Use with prospective hires or production employee training; videos demonstrate sorting, washing, drying, finishing and packing out food and beverage/restaurant (F&B) items. Preview recorded webinars on production, sales and service and other topics; watch them at your own pace

View All CoursesDigital Media and Marketing: Back to School
| Reusable and Disposable Wipers
What Motivates Textile Services Customers



Market-Specific Information

Increase market penetration by taking advantage of these resources to promote your company and improve performance. Learn about professional development events, market-focused committees and market-specific promotional and management materials. Take advantage of videos, whitepapers, on-demand learning and other web resources to communicate your service’s economic and social benefits across the industries your company serves.

F&B/Restaurant | HealthcareHospitality/HotelIndustrial/Uniform



Research

Review TRSA market and scientific studies to find data to incorporate in corporate sales promotion.

ResearchBusiness Decision-Maker SurveyConsumer Perception Survey
Life Cycle Assessment



Consumer Outreach

Access videos, whitepapers and web resources to communicate your company’s economic and social benefits across the industries your company serves.

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Media & In the News

TRSA promotes the value and benefits of linen, uniform and facility services that enhance businesses, retailers, healthcare facilities, restaurants, government and other organizations.

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Marketing & Sales Committee

View current projects, members and the agenda of the TRSA Marketing & Sales Committee.

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