See how a Norway laundry is raising the bar for the industry worldwide in efficiency, conservation and employee productivity. Serving the hotel industry at scale, Nor Tekstil’s Berger plant, near Oslo, combines automation, environmental stewardship, and a people-centered design.
The 7,000-square-meter (75,000 square feet) facility processes 50 tons (110,00 pounds) in an 8-hour shift. Guided by equipment/technology providers Jensen Group and Inwatec, you’ll view its highlights including:
Robotic soil sorting. Watch X‑ray & AI‑powered scanners and 3D‑camera robotics eliminate manual sorting, reduce labor costs and mitigate injuries from repetitive lifting. Up to 99% of incoming laundry is handled automatically, delivering consistent quality and throughput.
Buffer and call‑off for stacked linen. Automation of the “last mile” between folding and packaging saves manual handling time and reduces space and labor costs. Buffering capacity adapts to production peaks/troughs, enabling continuous plant operation without constant manual intervention. Monitoring and calibration maintain ergonomic and steady manual handling at pack-out.
Bundle breaking for wrapped item separation. To reduce labor and processing delays, individual items are delivered directly to packing, ensuring smoother packing flow. Bundled/wrapped linens are automatically separated upon arrival, eliminating manual unwrapping work and boosting end-of-line efficiency.
Commissioned around 2018, the plant consolidated hotel production in the company’s Oslo service area thanks to high throughput workflows. Designed with sustainability in mind—with water and energy recycling and retained process chemistry in recycled water—the facility is recognized as having one of the lowest environmental footprints per kilo of laundry globally.
TRSA and the Middle East
As part of TRSA’s effort to build membership growth globally, 2025-26 activities are planned for the Middle East. Of particular interest are the Gulf Cooperation Council countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Emirates) where the population is forecast to expand for another 20+ years. Laundries benefit from expanded corporate travel in the Middle East and North Africa region, which is growing faster than the global average. Healthcare laundry is expanding as employer plans emerge to care for migrants. TRSA seeks to support the region’s commercial laundries in capitalizing in economic growth by facilitating information-sharing and networking, helping to improve aspects of their operations such as performance standards, safety, and development of new markets, products and services.
Speakers
Simon Omme, speaking on the range and application of automation solutions offered by Inwatec
Simon Omme joined Inwatec in June 2023 and is responsible for the North American, UK, and Polish market for Inwatec sales. He holds a Master’s degree in International Business and Management from the University of Southern Denmark, and he worked as a consultant in the Agricultural Sector before joining Inwatec.
Lars Borg, speaking on the laundry history and laundry design of Nor Tekstil
Lars Borg, General Manager at JENSEN Norway. Lars has been working for and with JENSEN since 1994, first as a distributor until 2016 and since then as sales manager and project designer for the northern European countries. Lars lives in Oslo with his family and enjoys sports, such as skiing in winter and running or cycling in summer.
Justin Bennett, your tour guide during the virtual tour
Justin Bennett is the Automation Product Specialist at JENSEN USA, leading the advancement of automation in the North American market by helping customers understand their full range of automation options. He earned his degree in Electrical Engineering from Michigan State University and has a long career in engineering sales. He is passionate about leveraging cutting-edge technologies—including robotics, artificial intelligence, and 3D imaging—to enhance operational efficiency and profitability for commercial laundries.
Patrick Gittard, the host of the webinar and introducing the sponsors
Patrick Gittard oversees marketing for JENSEN USA. With 7 years of industry experience, He started his laundry career in 2018 in JENSEN’s Chinese factory and returned to his home country, the USA, since 2023. He has a master’s degree in Linguistics from the University of Chicago.
Sponsorship Options
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Cancellation Policy
This TRSA webinar is not eligible for refunds. Please contact TRSA for assistance.
