October 13, 2026
11:00 AM PT
Registration Opens
11:00 AM
3:00 PM PT
CEO / Executive Roundtable - Healthcare
3:00 - 5:00 PM
SPONSORED BY:
October 13, 2026
3:00 - 5:00 PM
Operators only.
Sponsored By:
5:00 PM PT
Welcome Reception
5:00 - 6:00 PM
SPONSORED BY:
October 13, 2026
5:00 - 6:00 PM
Join attendees from both the Healthcare Conference and the Marketing, Sales & Service Summit for a joint evening reception. It’s the perfect opportunity to connect, network and enjoy casual conversation and light refreshments.
Sponsored By:
6:30 PM PT
CEO / Executive Dinner
6:30 - 8:30 PM
SPONSORED BY:
October 13, 2026
6:30 - 8:30 PM
For Roundtable Attendees
Sponsored By:
October 14, 2026
7:00 AM PT
Registration Opens
7:00 AM
Breakfast
7:00 AM - 8:00 AM
SPONSORED BY:
7:45 AM PT
Culture by Design: Transforming Workplaces One Brain Pattern Interrupt at a Time
7:45 - 8:45 AM
SPEAKER:
Author, Speaker, and Workplace Culture Expert
Author, Speaker, and Workplace Culture Expert
Paul J. Long is a leadership and culture expert who teaches
organizations the principles of Fundamism—a deliberate
approach to connection that creates unbeatable workplace cultures. In organizations today, there's a critical disconnect: leaders
are overwhelmed, teams are carrying the weight of constant change, and yet companies expect exceptional cultures. Paul's work addresses this gap by showing that culture isn't something we fix—it's something we create through deliberate choices. Drawing from his experience answering 80 customer service calls daily and leading teams of thousands for a Fortune 300 company, Paul developed Fundamism through real-world application. His methodology centers on three simple, actionable practices: owning what you can control, breaking cycles through brain pattern interrupts, and creating moments that matter. His dynamic keynotes—"Culture By Design," "Beyond Satisfaction," and "The Unforgettable Leader"—equip leaders and teams with immediate strategies to reduce overwhelm, energize
teams, and build cultures where people thrive. As host of The Fundamism Podcast, Paul shares practical insights with culture champions who are transforming their organizations through the power of deliberate connection.
October 14, 2026
7:45 - 8:45 AM
Most cultures don’t fail because of bad strategy. They fail because of patterns nobody stops to interrupt. This is where Fundamism™ changes everything.
Workplace culture expert Paul J. Long has discovered a powerful truth: Culture isn’t something you fix. It’s something you create through moment-by-moment choices. Through the A.I.A. Method, he teaches leaders and teams how to implement brain pattern interrupts that change the moment before it changes them.
The insight is simple but profound: You can’t change the moment when you’re consumed by it.
When you become intentional about how you show up and respond to the moment, you transform your experience. And your organization’s culture.
SPEAKER:
Author, Speaker, and Workplace Culture Expert
8:45 AM PT
Networking Break
8:45 - 9:00 AM
9:00AM PT
Cost Pressures, Customer Demand: What Healthcare Facilities Expect Beyond 2026
9:00 - 10:00 AM
SPEAKERS:
Senior Executive of Laundry Sales - Beck's Classic Mfg. Inc.
Senior Executive of Laundry Sales - Beck's Classic Mfg. Inc.
Mike Justice is Senior Executive of Laundry Sales for Beck's Classic Manufacturing and brings more than 35 years of experience in the healthcare textile industry. His career includes leadership positions with Medline's Textile Division, 24 years with Encompass Group, and service as Vice President of Sales for the Healthcare Division at Unitex International.
Throughout his career, Mike has built expertise across sales, plant operations, manufacturing, and distribution. An active industry leader, he has been involved with TRSA and other textile and healthcare organizations, earning a reputation as a trusted expert in healthcare textiles and laundry operations.
Vice President - Economy Linen
Vice President - Economy Linen
Jason Feldman is Vice President of Economy Linen & Towel Company, Inc., where he helps lead one of the New York metropolitan area's premier textile services providers. Since joining the company in 2019, he has been involved in guiding the organization's continued growth and operations. Prior to Economy Linen, Jason held roles in financial analysis and business development, including positions with American Express and Opal Financial Group.
Jason earned his MBA from the Zicklin School of Business and holds a bachelor's degree in Economics with a minor in Business from Indiana University Bloomington. His background combines financial analysis, business development, and operational leadership, bringing a well-rounded perspective to the textile services industry.
Consultant for Indirect Spend - Vizient, Inc.
Consultant for Indirect Spend - Vizient, Inc.
Tiffany Brady is a distinguished operations leader with over 25 years of expertise in healthcare support services, specializing in commercial laundry, linen distribution, patient transport, and environmental services (EVS). Known for her strategic vision and unwavering commitment to excellence, Tiffany has led large-scale operations, built high-performing teams, and implemented innovative solutions that drive efficiency, service quality, and patient satisfaction.
As a Consultant for Indirect Spend at Vizient, Inc., Tiffany partners with hospitals and health systems across the United States to optimize laundry, linen, and EVS operations. She leverages her deep industry expertise to help members improve quality, reduce costs, and enhance patient and staff experience through data-driven insights, best practice benchmarking, and operational transformation initiatives.
Before joining Vizient, Tiffany held key leadership roles in large-scale commercial healthcare laundry facilities, including Textile Systems and West Michigan Shared Hospital Laundry. She led complex operations serving extensive hospital networks, achieving exceptional results such as HLAC accreditation, process optimization, significant cost savings, and adherence to industry-leading quality and safety standards. Her expertise in operations, linen management, process improvement, and logistics has been instrumental in building lasting partnerships and streamlining service delivery for expansive hospital and clinic networks.
At Bronson Health, Tiffany directed Environmental Services and Patient Transport for a multi-hospital system, driving measurable improvements in patient satisfaction scores, infection prevention metrics, and operational efficiency. Leveraging innovative solutions such as UV disinfection technology and Lean methodologies, she delivered enhanced patient outcomes while reducing costs.
Tiffany is passionate about fostering collaboration and driving continuous improvement through data-driven strategies that optimize patient care and operational performance. She is Vice President for the Association of Linen Management (ALM) for the Midwest and contributes to industry education leading the national education committee for ALM and through conference participation, speaking engagements, webinars, and published articles.
CEO - HLS Linen Services
CEO - HLS Linen Services
Rocco Romeo is currently the CEO of HLS Linen Services . HLS has two state of the art plants, one in Ottawa and a second one that was built in 2019 in the Toronto area. HLS Linen Services ships over 75 million pounds per year to healthcare facilities, long term care homes and hospitality Customers throughout Ontario and Western Quebec covering over a 300 mile radius. Rocco started his career at KPMG and worked there for 7 years up to the position of Senior Manager.
Romeo has been in the laundry industry for over 30 years moving from CFO to CEO in 2000. Rocco is a Board Member and has served as President of HLAC (Healthcare Laundry Accreditation Council). Rocco also served as President of IAHTM (International Association for Healthcare Textile Managers) and currently serves as Treasurer. He is a current Board member and Treasurer of the Association for Linen Management. He is also a member of TRSA (Textile Rental Service Association) and ARTA (American Reusable Textile Association. Rocco has been a presenter and guest speaker at many industry events and Conferences in Canada, the United States and in Europe .
October 14, 2026
9:00 - 10:00 AM
In today’s evolving healthcare landscape, rising resource costs and persistent inflation are reshaping how providers evaluate partnerships, contracts, and service delivery. This moderated panel of healthcare customers will offer a candid look at shifting expectations and what providers must do to remain competitive and responsive.
Panelists will share firsthand perspectives on how financial pressures are influencing decision-making, what they value most in supplier relationships, and how service models must adapt to meet the needs of the future. Attendees will gain actionable insight into aligning operations, communication, and value delivery to meet increasingly sophisticated customer demands.
Key Takeaways:
- Insights into how rising costs and inflation are influencing healthcare customer expectations
- Key factors driving changes in contracts, pricing models, and service agreements
- What healthcare providers value most in their textile and service partners moving forward
- Strategies to strengthen relationships and enhance customer satisfaction in a cost-constrained environment
- Approaches to adapting service delivery models to meet evolving demands
- Practical ideas for aligning operational performance with customer priorities beyond 2026
SPEAKERS:
Senior Executive of Laundry Sales - Beck's Classic Mfg. Inc.
Vice President - Economy Linen
Consultant for Indirect Spend - Vizient, Inc.
CEO - HLS Linen Services
Beyond Clean: Turning Hygienically Clean Certification into a Powerful Marketing Advantage
9:00 - 10:00 AM
SPEAKERS:
Process QA & Compliance Manager - Alsco Uniforms
Process QA & Compliance Manager - Alsco Uniforms
Nancy Tree is Process Quality Assurance & Compliance Manager at Alsco Uniforms, where she oversees initiatives focused on quality assurance, compliance, and operational excellence. With more than a decade of experience at Alsco and a strong background in the textile services industry, Nancy has held leadership roles spanning healthcare marketing, product management, branding, public relations, e-commerce, and product development.
Prior to her current role, Nancy served as Marketing Manager for Healthcare at Alsco and held marketing leadership positions in a variety of different industries. She earned a bachelor’s degree in communications with an emphasis in Public Relations and Marketing from Brigham Young University and is currently pursuing an MBA from Southern Utah University. Nancy brings a unique combination of leadership, marketing, operational, and industry expertise to her work.
Hygienically Clean Auditor Manager
Hygienically Clean Auditor Manager
TJ (Anthony) Peterson, is the owner/operator of TJP Laundry Maintenance Solutions, with 25 years of healthcare linen experience. TJ has worked with small independent operators to large multi plant operations, always with the focus on safety, efficiency and cleanliness in his facilities. Having been on the maintenance side of inspections and certification programs over his career, TJ brings that experience to the TRSA certification process.
Hygienically Clean Auditor
Hygienically Clean Auditor
Daniel Sanchez is the Founder and President of Sanchez Advisory Group, a healthcare and commercial laundry consulting firm specializing in operational excellence, quality management systems, strategic sourcing, and leadership development for healthcare and commercial laundries.
With more than 38 years of industry experience, Daniel has held executive leadership positions with Emerald Textiles, Medline Industries, and Eleks before launching his consulting practice. He advises healthcare systems and laundry organizations throughout North America on operational assessments, Hygienically Clean certification, RFID textile management, RFP development, contract negotiations, and change management initiatives.
A recognized industry speaker and moderator, Daniel is passionate about helping organizations improve quality, efficiency, and customer satisfaction through practical, results-driven solutions.
Senior Director of Certification & Accreditation - TRSA
Senior Director of Certification & Accreditation - TRSA
Samlane Ketevong is TRSA’s Senior Director of Certification & Accreditation, overseeing certification programs including Clean Green, Hygienically Clean, Safety and Health and CPLM. With more than 20 years of credentialing experience, she specializes in certification program management, accreditation standards, and industry workforce development.
Interim VP, Marketing & Communications - TRSA
Interim VP, Marketing & Communications - TRSA
Susie Jackson is currently the Interim Vice President of Marketing & Communications at TRSA, where she oversees all digital and print marketing efforts supporting the association's programs, events, certifications and educational resources. With more than 20 years of experience spanning both nonprofit and for-profit organizations, she brings deep expertise in strategic marketing, communications, and member engagement.
October 14, 2026
9:00 - 10:00 AM
This session shows how to turn Hygienically Clean Certification into a strong marketing advantage by building customer trust, communicating its value effectively, and using it to differentiate your business and win more customers.
Key Takeaways:
- How to leverage Hygienically Clean Certification as a differentiator in a competitive marketplace
- Strategies for building customer trust by clearly communicating the value of certification
- Effective messaging techniques to translate certification standards into customer-facing benefits
- Ways to integrate certification into sales and marketing efforts to support business growth
- Best practices for positioning your organization as a quality and safety leader
- Practical ideas to use certification to strengthen brand credibility and win new business
SPEAKERS:
Process QA & Compliance Manager - Alsco Uniforms
Hygienically Clean Auditor Manager
Hygienically Clean Auditor
Senior Director of Certification & Accreditation - TRSA
Interim VP, Marketing & Communications - TRSA
10:00 AM PT
Networking Break
10:00 - 10:30 AM
10:30AM ET
Advancing Reusable Healthcare Textiles: Policy and Regulatory Priorities
10:30 - 11:30 AM
SPEAKER:
Vice President of Government Affairs - TRSA
Vice President of Government Affairs - TRSA
Kevin Schwalb is TRSA’s Vice President of Government Relations and certifications. He comes to TRSA after serving as a Presidential appointee of President George W. Bush to the Department of Labor. While at the Department of Labor, Schwalb worked directly for Labor Secretary Elaine Chow representing DOL to such stakeholders as congressional leaders, business leaders such as CEO’s of Fortune 50 companies as well as small businesses owners. Among the issues Kevin was involved in where Free Trade Agreements, Family and Medical Leave Act revisions and labor organization policy.
Prior to the Department of Labor Kevin was the Federal Legislative Director to the National Association of Home Builders for environmental policy dealing with such issue as the Clean Water Act and the Clean Air Act.
While at TRSA, Schwalb has defended the linen, uniform and facility services industry on many federal, state and city issues ranging from fighting President Obama’s Overtime proposal which would have cost the industry millions of dollars, updating healthcare linen regulations at the state level and enacting tax rebates saving laundry operators thousands of dollars annually. Schwalb was instrumental in leading the team that developed TRSA’s certification programs: Clean Green and Hygienically Clean programs.
October 14, 2026
10:30 - 11:30 AM
This session will highlight TRSA’s latest advocacy efforts to reclassify the industry as a qualified production activity to improve the tax status of the industry as well as increase the amount of reusable healthcare textiles in healthcare facilities at both the federal and state levels.
SPEAKER:
Vice President of Government Affairs - TRSA
11:30 AM PT
Lunch
11:30 AM - 12:30 PM
SPONSORED BY:
12:30 PM
Driving Linen Efficiency: Reducing Waste and Optimizing Inventory for Cost Control
12:30 - 1:30 PM
SPEAKER:
Senior Director - Ruck-Shockey Associates
Senior Director - Ruck-Shockey Associates
Donald Sipp Jr., MBA, CHESP, CMIP, RESE, is Senior Director at Ruck-Shockey Associates, leading healthcare support service assessments and transitions across environmental services, linen and laundry, patient transport, food and nutrition, security, facilities, and biomedical engineering. With more than 20 years of healthcare operations experience, he has led over 30 major transition and optimization projects.
A recognized industry leader, Donald serves on the AHE Advisory Board and the Editorial Advisory Board of Infection Control Today. He is the author of the bestselling When Beds Don't Move and the forthcoming When Linen Stops Flow, and is also an educator, consultant, and Lean Six Sigma Black Belt.
October 14, 2026
12:30 - 1:30 PM
This session will explore practical, data-driven strategies to improve linen utilization and reduce operational costs in healthcare environments. Participants will learn how collaboration between clinical staff and laundry teams can minimize rejects, rewashes, and misuse, while strengthening accountability and process consistency.
The discussion will also highlight methods for optimizing inventory through accurate par-level management, helping organizations avoid costly rush orders and excess stock.
Key Takeaways:
- Ways to engage clinical and laundry teams to reduce waste and improve linen handling
- Techniques to decrease rejects, rewashes, and misuse
- Data-driven approaches to right-size par levels
- Strategies to prevent emergency orders and overstocking
- Actionable steps to enhance efficiency and control costs across operations
SPEAKER:
Senior Director - Ruck-Shockey Associates
1:30 PM PT
Networking Break
1:30 -1:45 PM
1:45 PM PT
Innovating Under Pressure: AI, Automation and Robotics Update
1:45 - 2:45 PM
SPEAKERS:
Vice President - Superior Linen Service, Inc.
Vice President - Superior Linen Service, Inc.
Laura Waldman, Ph.D. is Vice President of Superior Linen Service and a fourth-generation member of the Waldman family to serve in an executive leadership role. She holds both a Bachelor of Science and a Ph.D. in Mechanical Engineering from the University of Tulsa. Prior to joining Superior Linen Service, Laura served as a professor of mechanical engineering and laboratory manager, where she focused on experimental research, technical documentation, and mentoring students in research and data analysis.
Since joining Superior Linen Service, Laura has focused on improving technology, enhancing efficiency, and standardizing processes across the organization. Her leadership has helped strengthen operational performance and position the company for continued growth, innovation, and long-term competitiveness.
CEO - Spindle
CEO - Spindle
Chris Dobrez is President and CEO of Spindle and CEO of Dober, Spindle's parent company.
Chris led Dober's laundry chemical business from 1995 to 2010, growing it into a respected supplier to the commercial laundry industry before its sale to Ecolab in 2010. Those fifteen years on plant floors surfaced a problem no chemical program could solve: laundries were running complex, high-volume operations without the data to manage them. In 2007 he founded Spindle inside Dober to close that gap. Spindle builds operations management software written specifically and only for commercial laundries.
In 2015 Chris was named CEO of Dober while retaining his post as CEO of Spindle. Dober today is made up of four chemical divisions and one software and services business, Spindle.
Under Chris's leadership, Spindle has moved aggressively into artificial intelligence, robotics, machine vision, and connected software platforms built for the realities of the laundry floor. He is a vocal advocate for the AI-first enterprise, arguing that the operators who win the next decade will be the ones who rebuild their processes around data and automation rather than bolting technology onto old ones.
A graduate of the University of Kansas, Chris has built his career on innovation, strategic partnerships, and putting technology to work against hard operational problems.
Senior Vice President, Operations - JENSEN USA
Senior Vice President, Operations - JENSEN USA
Based in Panama City, Florida, Mark Wingrove is Senior Vice President of Operations at JENSEN USA, bringing more than 40 years of experience with JENSEN-GROUP, a global leader in automated laundry technology. Throughout his career, he has focused on operations, installation, and technology solutions that help commercial and industrial laundries improve efficiency, productivity, and performance.
With a career focused heavily on material handling and automation, Mark has spent decades working closely with laundry operators to implement innovative automation systems and organizational best practices. He oversees JENSEN’s Futurail operations, including sorting solutions, monorail and conveyor systems, and dynamic software. His extensive industry experience and deep understanding of laundry operations make him a trusted resource for organizations seeking to optimize plant performance and achieve sustainable growth.
October 14, 2026
1:45 - 2:45 PM
A moderated panel of industry experts exploring how organizations can innovate effectively under pressure using AI, automation, robotics and advanced plant systems.
This session will highlight practical strategies for making smart, future-focused investments that improve efficiency, resilience and competitiveness. Attendees will gain insights into emerging trends, real-world applications, and how to prioritize technologies that deliver measurable business impact in a rapidly evolving landscape.
SPEAKERS:
Vice President - Superior Linen Service, Inc.
CEO - Spindle
Senior Vice President, Operations - JENSEN USA
What’s New in the World of Laundry Chemicals: Innovations, Regulations and Costs
1:45 - 2:45 PM
SPEAKERS:
Process QA & Compliance Manager - Alsco Uniforms
Process QA & Compliance Manager - Alsco Uniforms
Nancy Tree is Process Quality Assurance & Compliance Manager at Alsco Uniforms, where she oversees initiatives focused on quality assurance, compliance, and operational excellence. With more than a decade of experience at Alsco and a strong background in the textile services industry, Nancy has held leadership roles spanning healthcare marketing, product management, branding, public relations, e-commerce, and product development.
Prior to her current role, Nancy served as Marketing Manager for Healthcare at Alsco and held marketing leadership positions in a variety of different industries. She earned a bachelor’s degree in communications with an emphasis in Public Relations and Marketing from Brigham Young University and is currently pursuing an MBA from Southern Utah University. Nancy brings a unique combination of leadership, marketing, operational, and industry expertise to her work.
Vice President, Sales and Service - Ecolab
Vice President, Sales and Service - Ecolab
Russell Berman serves as the Vice President of Sales and Service for Ecolab's North American Textile Care Division. His Commercial Laundry career spans 22 years, all with Ecolab in various roles and responsibilities; including Territory Manager, Lean Six Sigma Black Belt, Corporate Account Manager, Business Development Director, and ITC/Engineering/Operations Director. Additionally, Russell holds 4 global Patents and has 6 pending for innovations within the Commercial Laundry space; some of which received TRSA's Clean Green Innovation Awards in 2022, 2024 and 2025. Prior to Ecolab Russell served in the US Army, was a consultant for Booz, Allen and Hamilton; and holds a Bachelors from WVU and an MBA from UT.
Director, Business Development - Christeyns
Director, Business Development - Christeyns
Rudi Moors, MSc, has spent more than 30 years in the commercial laundry industry, building his career on the chemical supplier side while holding leadership roles across Europe and North America. As Director of Business Development at Christeyns North America, he leverages extensive experience in business growth, strategic partnerships, and industry innovation. He established Christeyns USA and played a key role in its merger with UNX Industries, creating Christeyns North America. Passionate about the science of washing, Rudi enjoys sharing practical insights on leadership, business strategy, and the future of the commercial laundry industry.
Vice President Field Operations - WSI
Vice President Field Operations - WSI
Chad Rosenthal serves as Vice President of Field Operations for WSI, bringing more than 30 years of industry experience, including 26 years with WSI.
Chad began his career with WSI as a front-line Technical Consultant, working directly with customer operations to develop practical solutions for complex operational challenges. Throughout his tenure, he has held several leadership positions of increasing responsibility, including Director of Wastewater, Division Manager, National Account Manager, and Group Vice President.
In these roles, Chad established and implemented operational best practices and optimization strategies that helped customers reduce utility costs, improve operational efficiency, and increase profitability. His extensive experience spans technical consulting, wastewater management, account leadership, and field operations.
As Vice President of Field Operations, Chad leads and supports WSI's team of more than 100 Technical Consultants and Field Management across the United States, Canada, and the United Kingdom. He is dedicated to developing high-performing teams, driving operational excellence, and delivering measurable value to customers through innovative water treatment solutions and industry-leading service.
Vice President, Corporate Accounts - Gurtler Industries Inc.
Vice President, Corporate Accounts - Gurtler Industries Inc.
Jake Gurtler, Vice President Corporate Accounts, represents the third generation in the family business. After graduating from Calvin College in 2008, he joined the company as a sales representative providing service to customers across the Midwest. Jake is a member of TRSA’s Next Generation Leaders Committee, a graduate of PMI and EMI, and served on TRSA’s Board of Directors.
Gurtler Industries, Inc. is a leading manufacturer of advanced detergents and specialty chemicals for the commercial laundry industry. Founded in 1982, Gurtler is a privately held, family owned and operated business. Gurtler has grown into one of the largest specialists in the laundry chemical supply industry, offering a full line of processing chemicals, injection systems and personalized service across the US, Canada, Mexico, and Australia.
October 14, 2026
1:45 - 2:45 PM
A moderated panel discussion of leading chemical suppliers providing a comprehensive update on the latest developments in laundry chemistry. This session will cover emerging product innovations, pricing trends, evolving EPA regulations, and sustainable solutions that impact both cost control and quality outcomes.
While chemicals represent only a small portion of laundry operating costs, the wash processes they drive can significantly impact productivity, linen life, quality, and profitability. Attendees will gain practical insights into evaluating chemical programs as strategic partnerships rather than commodity purchases in a changing regulatory and economic environment.
Key Takeaways:
- Latest innovations in laundry chemistry and wash process optimization
- Key pricing, supply, and regulatory trends shaping chemical programs
- Sustainable solutions that support quality and cost control
- The impact of wash chemistry on productivity, linen life, and operational performance
- Evaluating chemical suppliers as strategic partners rather than commodity providers
SPEAKERS:
Process QA & Compliance Manager - Alsco Uniforms
Vice President, Sales and Service - Ecolab
Director, Business Development - Christeyns
Vice President Field Operations - WSI
Vice President, Corporate Accounts - Gurtler Industries Inc.
2:45 PM PT
Networking Break
2:45 - 3:15 PM
3:15 PM PT
Price vs. Value: How to Negotiate, Educate and Retain Customers During Rising Costs
3:15 - 4:15 PM
SPEAKERS:
Vice President, Sales - Fashion Seal
Vice President, Sales - Fashion Seal
As Vice President of Sales for Fashion Healthcare, I am actively involved in developing successful uniform programs for commercial and co-operative laundries as well as hospitals in the healthcare and hospitality arena by working closely with national and regional laundries. In addition to an extensive background in apparel production and textile industry, Scott has over 40 years’ experience in all aspects within the commercial laundry industry, with a successful record of accomplishments in product development, sales, and marketing.
Prior to joining Fashion Seal Healthcare (Healthcare division for Superior Group of Companies), I worked in family laundry business (Penn Linen & Uniform Service) for 15 years plus. At Penn Linen, we processed work for Healthcare, Linen Supply and Industrial Uniforms.
Currently serves, as co-chair of the TRSA Healthcare committee, a current board member for ARTA (American Re-useable Textile Association). He is a repeat instructor for TRSA PMI class. In the past, Scott had the honor to serve as a member of the TRSA board of directors as well as past member for the HLAC advisory committee and also a past member of the ALM Credentialing Committee.
For several years, Scott was honored to be a member of the Panel of Laundry Experts for the American Laundry News and contributed monthly articles on specific topics important to laundry operators
Account Executive - Global Sourcing Solutions
Account Executive - Global Sourcing Solutions
Mauricio Aguero brings 36 years of experience in the healthcare textile industry as a sales professional and consultant. Throughout his career, he has partnered with hospitals and commercial laundries to address operational challenges, improve performance, and support long-term success.
With extensive expertise in healthcare and laundry operations, Mauricio develops tailored solutions and process improvements that help organizations reduce costs, enhance efficiency, and strengthen overall operations.
Vice President, Sales & Marketing - Alsco
Vice President, Sales & Marketing - Alsco
Ben Fox is Vice President of Sales and Marketing at Alsco Uniforms, where he leads sales and marketing strategy with a focus on driving revenue growth, developing customer relationships, and strengthening the Alsco Uniforms brand.
With more than 18 years of experience in B2B environments, Ben has held a variety of leadership roles across sales, marketing, and corporate accounts during his career with Alsco Uniforms. He has played a key role in expanding the sales organizations, building national account relationships, advancing digital marketing presence, and strengthening brand visibility through strategic partnerships.
Throughout his career, Ben has focused on connecting customer needs with operational capabilities to build sustainable, long-term partnerships. With nearly a decade of executive leadership experience, he brings a practical perspective on how sales, marketing, and operations can work together to create value for customers and drive measurable business results.
In 2007, Ben graduated from Brigham Young University-Idaho with a Bachelor of Science in Business Management with Emphases in Marketing and Communication.
Ben has played a key role in expanding sales organizations, developing digital marketing strategies, and strengthening brand visibility through strategic partnerships. With nearly a decade of executive leadership experience, he is known for aligning sales, marketing, and operations teams to drive growth, build strong relationships, and deliver measurable business results.
President & CEO - City Uniforms
President & CEO - City Uniforms
Rich Kramer is President and Chief Operating Officer of City Uniforms & Linen in Findlay, Ohio, where he leverages 19 years of industry experience into his current role as the head of daily operations. During his tenure, he has held six different roles, including Management Trainee, Systems Specialist, Sales Representative, Sales Manager, Chief Operating Officer, and President. Rich holds a B.A. in Economics and Business Management from Ohio Wesleyan University and serves on the boards of TRSA, BKF, and TPE.
Rich is proud of his dynamic approach and adaptation to an ever-changing market, introducing new products and implementing lean process initiatives with the goal of improving customer experience and engaging team members. He is particularly passionate about team culture and creating value for all stakeholders, fostering a supportive environment that gives team members permission to take intelligent risks and innovate existing processes. A proponent of the Baldrige Criteria, Rich views it as a valuable tool for helping organizations consistently provide world-class products and services.
Vice President, Marketing and Service - HCSC
Vice President, Marketing and Service - HCSC
Bill Moyer is Vice President of Marketing Services at Hospital Central Services Cooperative, Inc. (HCSC), where he has spent more than four decades supporting the healthcare industry. With extensive experience in marketing, sales, operations management, budgeting, and contract negotiations, Bill has built a career focused on helping healthcare organizations achieve their operational and service goals.
Bill holds a Master of Business Administration in Marketing from DeSales University and a bachelor's degree in Health Planning and Administration from Penn State University. His longstanding tenure at HCSC and deep understanding of healthcare operations have made him a trusted resource for hospitals and healthcare providers throughout the region.
October 14, 2026
3:15 - 4:15 PM
In an environment of rising costs and increased customer scrutiny, this session will provide practical strategies to help organizations effectively communicate value, defend pricing, and strengthen customer relationships. Attendees will learn how to equip their teams with the tools and messaging needed to navigate pricing conversations with confidence, improve transparency, and build long-term loyalty.
By aligning sales, service, and marketing efforts, organizations can move beyond price-focused discussions and demonstrate the full value of their offerings, even in challenging economic conditions.
Key Takeaways:
- Techniques to confidently communicate value and justify price adjustments
- Strategies for educating customers on cost drivers and service benefits
- Best practices for aligning sales and marketing to support pricing conversations
- Approaches to strengthening transparency and trust with customers
- Tools to help teams manage objections and navigate difficult negotiations
- Methods for improving customer retention during periods of rising costs
SPEAKERS:
Vice President, Sales - Fashion Seal
Account Executive - Global Sourcing Solutions
Vice President, Sales & Marketing - Alsco
President & CEO - City Uniforms
Vice President, Marketing and Service - HCSC
4:15 PM PT
Networking Break
4:15 - 4:30 PM
4:30 PM PT
What Comes Next? Healthcare Laundry Leaders on the Industry's Future
4:30 - 5:30 PM
SPEAKERS:
President & CEO - TRSA
President & CEO - TRSA
Joseph Ricci is President and CEO of TRSA, the leading global association for companies that supply, launder and maintain linens and uniforms and provide facility services across major industries. He has strengthened TRSA’s advocacy, expanded member programs and advanced industry standards for safety, hygiene and sustainability through certifications including Hygienically Clean, Clean Green and Safety & Health.
With more than 30 years of experience in business and association management, Ricci is a recognized industry voice who has toured over 500 commercial laundries worldwide and testified before the U.S. Congress on sustainability, security and labor issues. He was named a Top Association CEO by CEO Update and is a Certified Association Executive. Ricci holds an MBA from George Mason University and a BA in Communications from Virginia Tech, and he serves on the NAM Council of Manufacturing Associations and the Virginia Tech Pamplin School of Business Hospitality & Tourism Advisory Board.
Executive Chair - Ecotex Healthcare Linen Services
Executive Chair - Ecotex Healthcare Linen Services
Randy Bartsch is Founder, Chairman, and CEO of Ecotex Healthcare Linen Service, a leading provider of healthcare laundry and linen services serving hospitals and medical facilities across Canada and the United States. Working alongside his sons, Bryan and Brendon, he has grown the family-owned company into an industry leader, with more than 1,000 employees processing over 155 million pounds of Hygienically Clean® linens annually for more than 400 healthcare facilities.
A longtime advocate for the textile services industry, Randy currently serves as Chair of TRSA's Board of Directors and has held numerous leadership roles within the association. Beyond business, he served in global governance leadership positions with the Young Presidents' Organization (YPO) and remains active in its alumni network. In 2013, he received the Queen Elizabeth II Diamond Jubilee Medal in recognition of his community service and philanthropy in Canada.
CEO & President - Stern Asset Management
CEO & President - Stern Asset Management
David J. Stern is a serial entrepreneur and a retired industry leader with more than four decades of experience in the textile service industry. He founded Paris Uniform Rental in 1978 and grew the company from a single customer into one of North America’s largest independently owned textile service businesses, reaching nearly $90 million in annual revenue and 850 employees while achieving 40 consecutive years of revenue growth. David also founded the healthcare linen division that expanded to serve more than 100 hospitals across five states. He is a former Chairman of the TRSA Healthcare Committee, and an Ernst & Young Entrepreneur of the Year award recipient. David now serves as his family office chair, consultant and philanthropist.
CEO - HLS Linen Services
CEO - HLS Linen Services
Rocco Romeo is currently the CEO of HLS Linen Services . HLS has two state of the art plants, one in Ottawa and a second one that was built in 2019 in the Toronto area. HLS Linen Services ships over 75 million pounds per year to healthcare facilities, long term care homes and hospitality Customers throughout Ontario and Western Quebec covering over a 300 mile radius. Rocco started his career at KPMG and worked there for 7 years up to the position of Senior Manager.
Romeo has been in the laundry industry for over 30 years moving from CFO to CEO in 2000. Rocco is a Board Member and has served as President of HLAC (Healthcare Laundry Accreditation Council). Rocco also served as President of IAHTM (International Association for Healthcare Textile Managers) and currently serves as Treasurer. He is a current Board member and Treasurer of the Association for Linen Management. He is also a member of TRSA (Textile Rental Service Association) and ARTA (American Reusable Textile Association. Rocco has been a presenter and guest speaker at many industry events and Conferences in Canada, the United States and in Europe .
October 14, 2026
4:30 - 5:30 PM
Healthcare textile services are at a crossroads. Changing customer expectations, AI, technology and automation, workforce pressures, increasing capital requirements, industry consolidation and the growing importance of operational resilience are reshaping the business. In this closing panel, three healthcare laundry leaders representing distinctly different ownership and operating models will draw on decades of experience to examine what has fundamentally changed, what hasn’t, and what successful operators will need to get right over the next five to ten years. Through contrasting perspectives and candid discussion, the panel will explore what comes next — and what may ultimately separate the industry’s successful operators.
SPEAKERS:
President & CEO - TRSA
Executive Chair - Ecotex Healthcare Linen Services
CEO & President - Stern Asset Management
CEO - HLS Linen Services
5:30 PM PT
Networking Reception
5:30 - 6:30 PM
SPONSORED BY:
October 14, 2026
5:30 - 6:30 PM
Finish off the event with new friends as you share your perspective on the day's events.
Sponsored By:
