November 17, 2025
3:00 PM ET
Registration Opens
3:00 PM - 6:30 PM
5:00 PM ET
Welcome Reception
5:00 PM - 6:30 PM ET
November 18, 2025
7:00 AM ET
Breakfast
7:00 AM - 8:00 AM ET
Registration Opens
7:00 AM - 6:30 PM ET
8:00 AM ET
Welcome and Keynote: Future-Proofing B2B Sales and Marketing: Integrating Data, AI, and Traditional Skills
8:00 AM - 9:15 AM ET
SPEAKER:
B2B and Social Selling Thought Leader
B2B and Social Selling Thought Leader
Tom Edwards is a highly accomplished leader and Managing Director of AI at EY, specializing in integrating emerging technologies, digital transformation, and AI to drive business growth.
Recognized as a 2024 Top 50 Tech Professional, Tom has received numerous awards, including DFWIMA Marketer of the Year and OnCon Icon Top 10 Global Marketer.
With extensive experience across multiple industries, he has provided strategic consulting to Fortune 1000 organizations and is a sought-after keynote speaker at high-profile events like TEDx and Mobile World Congress. Tom’s innovative approach and thought leadership have significantly impacted the fields of marketing, advertising, and emerging technology.
November 18, 2025
8:00 AM - 9:15 AM ET
Learn how to build and execute a high-impact B2B and Large Account Selling strategy that attracts bigger clients, shortens sales cycles, and drives consistent wins. Keynote speaker Shane Gibson shares how social selling, AI, and data-driven insights can supercharge prospecting and engagement. Discover why 70% of social sellers outperform their peers and how aligning sales and marketing around a customer-centric process is key. This session blends proven sales frameworks with modern digital tools to help your team close large accounts with confidence.
SPEAKER:
B2B and Social Selling Thought Leader
9:15 AM ET
Best of the Best Sharing & Networking Break
9:15 AM - 9:45 AM
9:45 AM ET
Effective Email Strategies for Engaging Customers in Commercial Laundry
9:45 AM - 10:45 AM ET
SPEAKER:
Sales Executive - Infinite Laundry by TEXO
Sales Executive - Infinite Laundry by TEXO
November 18, 2025
9:45 AM - 10:45 AM ET
Learn how to leverage email automation to enhance communication with potential and current customers, streamline marketing efforts, and drive sales. This session will cover best practices for automating email campaigns, introduce tools and strategies for effective customer engagement, and show how to integrate automation with CRM systems. You'll also discover how to coordinate email communication with other marketing channels to create a cohesive and impactful strategy.
SPEAKER:
Sales Executive - Infinite Laundry by TEXO
10:45 AM ET
Best of the Best Sharing & Networking Break
10:45 AM - 11:15 AM ET
11:15 AM ET
Maximizing Upsell Success: Integrating & Aligning Sales, Service, and Marketing
11:15 AM - 12:15 PM ET
SPEAKER:
Director of Service Consulting - Performance Matters
Director of Service Consulting - Performance Matters
November 18, 2025
11:15 AM - 12:15 PM ET
Join us for an insightful session where we delve into the best practices for seamlessly integrating and aligning sales, service, and marketing teams. This session is designed to provide actionable strategies and real-world examples to enhance collaboration, improve performance, and drive success. Hear insights from top performers and learn how effective communications and enhanced training methods can improve your service and sales teams’ skills.
SPEAKER:
Director of Service Consulting - Performance Matters
12:15 PM ET
Lunch
12:15 - 1:15 PM ET
1:15 PM ET
Executive Edge: TRSA Board Talks Strategy, Challenges & Trends
1:15 - 2:00 PM ET
SPEAKERS:
Executive Chair, Ecotex Healthcare Linen
Executive Chair, Ecotex Healthcare Linen
VP of Corporate Accounts, Gurtler Industries
VP of Corporate Accounts, Gurtler Industries
November 18, 2025
1:15 - 2:00 PM ET
CEO Leadership Panel: TRSA Board to Discuss their Views on Marketing, Sales & Service
- What are they doing that’s innovative
- How do their teams communicate up
- Pain points & challenges
- Trends they have seen in Marketing & Sales
- Questions from Audience & Moderator
SPEAKERS:
Executive Chair, Ecotex Healthcare Linen
VP of Corporate Accounts, Gurtler Industries
President, City Uniform & Linen
CEO, Wildman Uniform & Linen
2:00 PM ET
Best of the Best & Networking Break
2:00 PM - 2:30 PM ET
2:30 PM ET
Let's Talk: Conversation Starters
2:30 PM - 3:30 PM ET
3:30 PM ET
Best of the Best Voting & Networking Break
3:30 PM - 4:00 PM ET
4:00 PM ET
Tech That Delivers: Tools Driving ROI in Marketing, Sales & Service
4:00 PM - 5:00 PM ET
SPEAKER:
Owner, Saratoga Cleaners & Launders
Owner, Saratoga Cleaners & Launders
Eric Smith is the Director of Sales & Marketing at Alliant Systems and the host of the Laundry Talks podcast. With over 30 years of experience, Eric specializes in marketing strategy, sales growth, and digital marketing. He is passionate about helping textile rental operators optimize their business operations through technology and best practices.
Eric holds a Bachelor’s degree in Journalism from the University of Texas at Austin and an MBA in Marketing from the University of Texas at Dallas.
November 18, 2025
4:00 PM - 5:00 PM ET
Join us for an engaging session where industry executives share firsthand insights into the technology tools that are transforming marketing, sales, and customer service. Discover which platforms are delivering real value, how companies are implementing them and the measurable impact on ROI.
Through real-world examples and candid discussions, you'll gain practical knowledge on how to leverage innovative solutions to streamline operations, enhance customer engagement and drive growth.
SPEAKER:
Owner, Saratoga Cleaners & Launders