2018 Media Kit
TRSA is a value-driven membership organization representing the interests and serving the needs of the industry from national companies to single plant operators. We are joined in this endeavor by forward-thinking Associates who offer the products and services that make this business better and who recognize the market leadership of our membership manifested in:
- Expansive buying power of large national companies
- Groundbreaking business practices of our progressive local and regional operations
- Membership accounts for 90 percent of all industry revenues
Networking and Information-Sharing
Associates have a voice in planning association activities and are encouraged to share their ideas about how TRSA can better protect and promote the industry. As TRSA enhances its traditional print publications and in-person networking opportunities and introduces next-generation web-based resources, Associates are invited to suggest or submit content for publication and discussion. They receive Member Only discounts to meetings and events including exhibit space at TRSA events and the biannual Clean Show. Access to members is also provided through committee work and other TRSA activities that build communities within the industry.
Print and Online Promotional Opportunities
Associates can receive a discounts on advertising in the award-winning monthly Textile Services magazine, a savings that can be large enough to cover the company’s TRSA dues. Textile Services covers the full scope of the textile services industry including issues, regulation and operational topics that impact large national companies and the smallest one plant operators serving the hospitality, manufacturing/industrial, healthcare and service sectors. Textile Services’s 10,000 readers are decision-makers with nearly 85% responsible for authorizing/purchasing products and services for their companies. More than three quarters of Textile Services readers consider the publication the “Most Helpful Resource” in the textile services industry.
TSWeekly is an excellent opportunity to reach information-seeking executives and managers every week. It is distributed to more than 5,000 textile services decision-makers each week with pass-along readership of an additional 10,000. TS Weekly is the most anticipated and read online news source for textile services executives and management in the industrial, commercial and institutional laundry industries. Banner and button advertising is available.
Associates can receive listings in the print TRSA Membership Directory (Roster) and Buyer’s Guide and the online TRSA Textile Services Buyers’ Guide. These provide members and nonmembers with timely access to suppliers’ promotional and contact information to quickly search, gather information and make important purchasing decisions on products and services that simplify processes, leverage technology, reduce costs, increase productivity and streamline workflow.
In addition to magazine-page advertising the print publication offers Tab advertising to attract the majority of readers who search the Roster for colleagues and the Buyers’ Guide for equipment, supplies and expertise. You can also buy emphasis ads that highlight your products and services within specific search categories, providing a competitive advantage when reaching decision-makers actively seeking solutions.
The online Textile Services Buyers’ Guide is accessible to anyone in the industry (not just TRSA members) and attracts thousands of qualified decision-makers as they research, identify and make purchasing decisions regarding Associates’ offerings. Promotional links, advertising and advanced search engine optimization add greater value to a 24/7 resource that can be updated as needed.
The new TRSA.org web site offers members direct access to hundreds of resources specific to your daily operations including: promotional opportunities tying into blogs, news and trend reports; member-only social networks and forums and information on management, HR, legal, financial and operational information.
Year-Round Corporate Partnership Program
This program recognizes and adds value to an Associate’s investment in TRSA in advertising, dues and active participation as a volunteer, speaker or author. The program uses a point system to calculate levels of investment in TRSA that recognize your company’s support of the organization and provide FREE promotional opportunities accordingly. The more print and electronic advertising, sponsorships and participation that an Associate purchases, the greater the additional recognition and promotion the Associate receives at no cost. These are unprecedented opportunities to increase brand awareness and directly reach textile service decision-makers.