AI-powered search is changing how buyers discover and evaluate solutions, and many teams are finding that traditional SEO and lead-generation tactics no longer work as they once did. To help members navigate this shift, TRSA will host a virtual roundtable on June 11, focused on conversation, shared learning, and real‑world experimentation rather than technical presentations.
This interactive session is designed for IT, marketing and sales teams but is open to all who are interested in how AI and SEO influence lead generation. Instead of slide decks and formal talks, the roundtable emphasizes open discussion. Participants are encouraged to share stories about what they are trying, what is working, what has changed and where uncertainty still exists.
The conversation will explore:
- How teams are adapting SEO and content strategies for AI‑driven indexing and discovery
- How organizations are using AI tools to drive qualified leads while supporting sales goals
- How AI tools are influencing keyword strategy and buyer research
A facilitator will support each breakout table, guiding the discussion and keeping it focused while leaving plenty of room for exchange and questions. The goal is simple: create a space where members can learn directly from one another, compare notes and leave with new ideas to test in an AI‑influenced search landscape. Registration for the June 11, 1-2:15 p.m. event is open and free for TRSA members. Click here to register.
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